What is OPTAVIA?
- Aug 21, 2025
- 3 min read
If you're asking yourself, "what is OPTAVIA?" you've come to the right place.
Founded by a physician 40+ years ago, we began in doctors’ offices, have been recommended by thousands of healthcare providers, and impacted 3+ million lives through OPTAVIA’s unique business model rooted in ongoing coach support.
Today, our science is stronger.
Our system is more powerful.
Our outcomes are proven in labs and in real life.
OPTAVIA is widely known for weight loss but is much more than just a diet. Weight loss was never the whole story — just the most visible one.
OPTAVIA is now Trilivy.
OPTAVIA is becoming Trilivy so that how we show up in the world can catch up to the reality of who we’ve become.
Trilivy honors where we’ve been — carrying forward decades of innovation and impact — and reflects where we’re going.
While our identity has changed, our commitment to transforming lives has not.
Related: Why We Rebranded
Trilivy’s metabolic health system.
Trilivy is a three-phase metabolic health system built on the breakthrough science of Metabolic Synchronization®, designed to unlock a body that works better over time.
More than just the number on the scale, it's about functioning, feeling, and living more fully.
Related: What is metabolic health?
Trilivy’s three-part approach.
Trilivy’s uniquely comprehensive three-phase approach to health ownership is rooted in three key pillars, all working collectively to drive client success.
Science & products.
The result of decades of experience and 30+ research studies, Trilivy’s breakthrough science of Metabolic Synchronization is clinically proven to reverse metabolic dysfunction and improve metabolic health.*
Science underpins all we do, including how our nutritional plans and products are designed to support metabolic health. Our proprietary MetaVantage Technology™ is a platform of proprietary ingredient formulas that are designed to optimize metabolism by unlocking key metabolic pathways.
So whether you’re looking to achieve quality weight loss**, improve metabolic flexibility, refine body composition, or support healthspan for long-term vitality — there's a science-backed path for you.
Coach & community.
In a world of animation and AI, Trilivy’s human guidance is what multiplies success.
Participants in a 2019 clinical study who had the support of a Trilivy coach lost up to 10x more weight and 17x more fat than the self-directed group.†
Your coach will help you identify the right plan for your goals, navigate the steps, and adjust when needed. With support and accountability at every turn.
You’ll also have access to a supportive community of real people sharing real wins (and setbacks too).
Habits of Health.
Created by a former critical care physician, the Habits of Health® Transformational System is a proprietary educational framework for building healthier habits.
Behavioral health science is made easy and actionable to help you build routines, recognize patterns, facilitate mindfulness, act intentionally, and stay on track even when life throws you curveballs.
Is Trilivy right for you?
Metabolic health is the foundation of good health. Weight gain, mid-day energy crashes, brain fog, and more — they’re all signs of poor metabolic health.
Put an end to symptom management with Trilivy’s three-phase metabolic health system that helps unlock a body that works better over time.
Helping you look, feel, and live better.
Want to see if it’s right for you? Start here.
*Arterburn LM, Coleman CD, Kiel J, et al. Randomized controlled trial assessing two commercial weight loss programs in adults with overweight or obesity. Obes Sci Pract. Feb 2019;5(1):3-14. doi:10.1002/osp4.312.
** In a clinical study, individuals on the Reset Plan experienced a reduction of 14% visceral fat and 98% of lean mass was retained at 16 weeks.
†In a clinical Study, individuals on the Reset Plan with support of a Trilivy™ coach successfully lost 10x more weight and 17x more fat than those who tried to lose weight on their own.
Comments