Becoming Trilivy™
- Jul 16
- 4 min read
Updated: 1 hour ago
The story behind our new identity.
With more than 40 years of scientific and clinical heritage and 3+ million lives impacted, we're writing a new chapter in our story.
OPTAVIA® is now Trilivy™.
And while a new name is often the most recognizable part of an evolution like this, the truth is this change has been years in the making.
Because this isn't just a new logo. Or a new look.
It's a reflection of who we've become. And more importantly, who we're building toward.
Why rebrand now?
The simple answer is that our old name no longer captured the full scope of what we do.
For years, many have come to know OPTAVIA for one outcome: weight loss.
And while weight loss has long been a proven and meaningful result of our system (and will continue to be), it was never the whole story.
Just the most visible one.
Knowing this, we re-examined our clinical trial data. Behind every transformation was something deeper happening — a complete reset of metabolic health, the foundation of optimal well-being.
As our understanding of obesity, weight loss, and metabolic health has evolved, so has our science. And as our science evolved, so did our vision.
Eventually, we reached a point where our old brand could no longer fully express where we were headed.
To understand why, it helps to understand the journey that brought us here.
Chapter one: Our roots.
Our founding physician worked with patients who needed to lose weight before undergoing bariatric surgery. But while surgery could change the body, it couldn't change the patterns that shaped a person's health.
Lasting transformation requires more than a medical intervention. It requires a new way of living.
That realization became the foundation for what came next.
Chapter two: Our secret sauce.
We combined our signature science-backed nutrition and Habits of Health® Transformational System with one of the most powerful discoveries in behavior change: people are more successful when they don't have to do it alone.
Coaching became a cornerstone of our approach with OPTAVIA. And the results spoke for themselves. But even then, something bigger began to emerge.
We weren't simply helping people lose weight. We were helping them to unlock a body that works better over time.
Helping them create healthier futures.
Chapter three: The metabolic health era.
We're entering a new era.
One driven by a growing understanding that metabolic health influences nearly every aspect of how we live.
At a time when 90% of U.S. adults have metabolic dysfunction* — from excess weight to brain fog and low energy — a scientific breakthrough** pointed us toward an even bigger outcome.
Not simply to help people lose weight. But to reshape body composition**, helping them function and feel better.
Empowering them to live with greater vitality, resilience, and freedom.
That shift required more than updated products or refreshed messaging. It required a new identity.
Because our old name was built for where we had been. Not where we’re going.
Why Trilivy?
Being careful not to erase the legacy we built over the past four decades, we wanted a brand name that honors where we’ve been and where we’re going.
Inspired by Trilogy (Three) and Vita and Via meaning life and way — just like “VIA” in OPTAVIA — Trilivy is a uniquely comprehensive three-phase approach to health ownership.
A three-phase metabolic health system — Reset, Refine, Renew
A three-part delivery model — Science & products, coach & community, Habits of Health
A three-part origin — Healthy body, healthy mind, healthy finances†
Trilivy is built on the foundation that brought us here, but it also reflects a broader ambition.
Where we’re going.
We've introduced a new scientific platform called Metabolic Synchronization® — our approach to helping the body's key metabolic systems work together more effectively.
It's helping shape the next generation of our products, programs, and health solutions.
And it's only the beginning.
What isn't changing.
While our identity is changing, the things that matter most are not.
Our belief in the power of coaching and community
Our dedication to science-backed solutions, including foundational nutrition
Our commitment to empowering people to create healthy habits that foster a new way of living
Those principles remain at the heart of everything we do.
The vision.
We’re ushering in a new vision for health.
One that recognizes the power of metabolic health. That empowers people to create lasting change. And helps people unlock what's possible for their future.
That's why we're becoming Trilivy.
Because we don't just change waistlines.† We change trajectories.
And we're just getting started.
*O'Hearn M et al. Trends and Disparities in Cardiometabolic Health Among U.S. Adults, 1999-2018. J Am Coll Cardiol. 2022;80(2):138-151. doi: 10.1016/j.jacc.2022.04.046
**Arterburn LM, et al. Randomized controlled trial assessing two commercial weight loss programs in adults with overweight or obesity. Obes Sci Pract. Feb 2019;5(1):3-14. doi: 10.1002/osp4.312. In a clinical study, individuals on the Trilivy™ Reset 5 & 1 Plan, retained 98% of lean mass and achieved 14% reduction of visceral fat at 16 weeks.
†Trilivy™ makes no guarantee of financial success. Success with Trilivy results from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Please see the Trilivy Income Disclosure Statement for statistics on actual earnings of coaches.
‡Average decrease in waist circumference on the Trilivy Reset 5 & 1 Plan is 2 inches.